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Source: https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/
Herndon’s barbering business expanded, and by 1904 he owned three shops in Atlanta. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. According to the Atlanta Journal, Herndon and his all-Black barbering staff were “known from Richmond all the way to Mobile as the best barbers in the South.” Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the city’s leading lawyers, judges, politicians, and businessmen. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. At his death in 1927, his real estate was assessed at nearly $325,000. 3 #’s Shop Owners Should Know to Grow.
It’s important to know these numbers to grow your business. New Client Intake, Client Retention & Pre-Booking How to calculate: New Client Intake rate should grow on average10 new customers during a set time period for each staff member. Attracting new clients to a hair salon involves a combination of marketing strategies and excellent service. Client Retention: The # of customers that returned divided by the # of customer that received services in set number of Days (90 or 100) Improving client retention in a hair salon involves creating a positive and memorable experience for clients. A good retention rate is between 55-65% per stylist per set amount of days. Pre-Bookings: # of customers that pre-booked their next appointment divided by the total number of customers visits in a set amount of Days (90 or 100) By combining some strategies, you can create a positive salon experience that encourages clients to return and re-book their appointments. Here are some effective strategies to help your hair salon improve these numbers: 1. Personalized Consultations: - Conduct thorough consultations to understand each client's preferences and needs. - Tailor services to match individual preferences. 2. Online Booking System: - Implement an easy-to-use online booking system for convenience. - Allow clients to schedule appointments at their preferred times. 3. Social Media Marketing: - Utilize platforms like Instagram, Facebook, and Pinterest to showcase your salon's work. - Share before-and-after photos, client testimonials, and behind-the-scenes content. - Run promotions or giveaways on social media to encourage engagement and referrals. 4. Online Presence: - Have a professional and user-friendly website with a portfolio of your work, services offered, and contact information. - Optimize your website for local search to ensure potential clients can find you online. 5. Local Partnerships: - Collaborate with local businesses to cross-promote services. For example, partner with clothing boutiques, wedding planners, or bridal shops. 6. Referral Programs: - Incentivize your current clients to refer friends and family by offering discounts or free services for successful referrals. 7. Special Offers and Packages: - Introduce special promotions, discounts, or package deals for first-time clients or during slower periods. 8. Loyalty Programs: - Implement a loyalty program where clients can earn rewards or discounts for frequent visits. 9. Online Reviews and Testimonials: - Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, or social media. 10. Local Events and Sponsorships: - Participate in or sponsor local events, fairs, or community gatherings to increase your salon's visibility. 11. Email Marketing: - Build an email list and send out regular newsletters with updates, promotions, and exclusive offers. 12. Influencer Collaborations: - Partner with local influencers or beauty bloggers to promote your salon and services. 13. Unique Selling Proposition (USP): - Highlight what makes your salon unique, whether it's a specialized service, eco-friendly practices, or a specific atmosphere. 14. Excellent Customer Service: - Ensure your salon provides outstanding customer service to encourage repeat business and positive word-of-mouth. 15. Educational Workshops: - Host workshops or tutorials on hair care, styling tips, or beauty trends to engage with the community. 16. Professional Networking: - Attend local networking events or join professional associations to connect with potential clients and other businesses. 17. Appointment Reminders: - Send reminders via text, email, or phone to help clients remember their appointments. - Utilize salon management software for automated reminders. 18. Quality Services: - Ensure consistently high-quality services. - Stay updated on the latest trends and techniques in hairstyling. 19. Create a Relaxing Environment: - Design a comfortable and inviting salon space. - Provide amenities like beverages and magazines for a pleasant experience. 20. Client Education: - Educate clients on proper hair care and maintenance. - Recommend products suitable - Showcase expertise 21. Follow-Up: - Follow up with clients after their visit to ensure satisfaction - Address any concerns or issues promptly. - Use feedback to improve services and address any issues. - Express appreciation for their business and feedback. 22. Regular Communication: - Stay in regular contact with clients through newsletters or updates. - Inform clients about new services, promotions, or salon events. 23. Seasonal Campaigns: - Run seasonal promotions to keep clients engaged. - Introduce new services or treatments during specific times of the year. By implementing these strategies, a hair salon can create a loyal customer base and increase client retention over time. |
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